Also, make this sort of image your name and/or your content details so interested audiences can find and follow you.Īdding a watermark to a photo is an easy process, and it gets easier over time.įirst, design your watermark (or watermarks) and save them as separate PNG files. If you're placing a single watermark so the image can be used or enjoyed, place it in a bottom corner that doesn't interrupt the image.However, it's important to stay consistent so you can grow brand recognition over time. This can be an actual graphical image, your company name if you have a company, or simply your personal name. Create a logo or watermark that suits your brand.You want to protect your image rights, but it's also important that potential buyers be able to see the image without undue interruption or aggravation. Choose the right balance between opacity and transparency.Some general tips for designing and including a watermark are: Reshares, downloads and shares, and other forms of permitted use let wider audiences track the image back to you as the source.īy using a watermark to protect your images, you can display them on a wider variety of platforms, including social media and platforms with virtually universal access, with fewer concerns about theft and copyright violations. If you allow viewers to share your artwork without a license, this branding is still useful. Using a unique watermark image also allows artists and companies to convey their brand and increase their market's familiarity with their logo. While watermarks are primarily designed to disincentivize potential viewers from taking the image and using it without paying for the rights, they can also be used to track stolen images. Independent artists and photographers can also use watermarks to protect their work. For example, stock photo companies might overlay protected images with a watermark so visitors can browse for a useful image but must pay for the license to have the unwatermarked version. Most watermarks take the form of a personalized or unique image that conveys ownership of the image. Watermarks can be one large image splayed over the majority of the photo, multiple copies of the same image arranged along a grid formation across the image, or even a simple corner watermark that indicates authorship but doesn't impair usage. Watermarks are semi-opaque, semi-transparent images that are superimposed on artwork, photos, and other graphic designs. Learn more about what watermarks are and how to start adding them to your photos. Watermarks are useful images you can add to photos and artwork as an overlay they can disincentive theft, promote your brand, and more.
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